Shop Our Newest Items
Check out our latest finds for the perfect nostalgic item for your collection!
New! Strawberry Shortcake Color Activity Set with SCENTED Stickers!
Limited supplies available! Great as a collector's item, just for fun, or as a gift! Gift wrapping available.
Featured collection
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MINTY 1980s Plum Pudding Party Pleaser Doll with Pet Elderberry Owl from Strawberry Shortcake! Optional Scent and Gift Wrap!
Regular price From $179.95 USDRegular priceUnit price per -
Vintage 1980s Lem & Ada Dolls with Pet Sugar Woofer, Original Comb from Strawberry Shortcake! Optional Scent and Gift Wrap!
Regular price From $58.95 USDRegular priceUnit price per -
MINTY 1980s Cherry Cuddler Doll with Pet & Original Comb from Strawberry Shortcake! Optional Scent and Gift Wrap!
Regular price From $44.95 USDRegular priceUnit price per -
Vintage 2003 Strawberry Shortcake Air Freshener with Fragrance Refills!
Regular price $19.95 USDRegular priceUnit price per
Shop the PipSticks Care Bears Collection!
We are excited to offer a variety of adorable stickers and stationary from PipSticks featuring the cute and cuddly Care Bears in their classic 1980s style! Shop now and save when you purchase multiple items!
Create Your Own "Strawberryland"
Coming soon! Shop our latest collection of vintage 1980s Strawberry Shortcake miniatures including houses and shops, display cases, and of course, lots of mini figurines! All authentic 1980s vintage!
Shop The Collections
Let customers speak for us
One day I was talking to a friend about the Strawberry Shortcake doll with scented hair, I had one as a kid but like many things, it was throw out eventually. I've never forgot that smell though, talking about it again made me NEED that smell more than anything. That's how I came across ✨DollyMagic✨. Literally that same day I couldn't help myself and I bought the 12 set scents and a 5ml of strawberry shortcake. When I first got my package my 5ml was forgotten by accident but Sarah was SO FAST to reply and deliver. She didn't just deliver the 5ml though, she gave me so much extra love 💕 I don't think I've ever SCREAMED when opening a package before, let alone TWICE! This shop is one of a kind, truly unrivaled!!!
The oil changed my life! After using the purifying oils my home, family, friends and I are more grateful then ever with life and Dolly Magic because the oil lifts our spirit, emotions, and fiscal activities. We are very honored to now be loyal customers of Dolly Magic 😀✨
The much needed item any SS collector could ask for. Easy buy!
Nothing but great things to say about Dolly Magic. I had an issue and Sarah went over and above to correct. I didn't even request help and she made everything perfect. Orange Blossom is lovely!!!
Smells exactly how they used to back then, will buy more!
Strawberry Shortcake Fragrance Oil Set - Smells Just like 1980s Vintage Strawberry Shortcake Dolls!
I’m 22, but I collect vintage dolls, and I was a little sad thinking my Strawberry Shortcake collections wouldn’t have any scent. But then I found this very ingenious product. Thank you very much! Each scent is unique and so sweet. I would definitely recommend this to other Strawberry Shortcake collectors.
Thank you! Thank you! Thank you! Each item surpasses expectations. I can't believe how excellent the condition of each is. Myself and my daughter Fe (who is nearly four and the age that my Mum introduced me to Strawberry Shortcake) spent hours last night unpacking then playing. She and I loved the strawberry tissue paper, which became a large duvet for the dolls we've amassed to sleep under. The display case became a home for the Strawberryland pets… and the Fake cake surprise was read twice at bedtime - you've brought us so much magic and joy. I'm still in awe that you were so responsive and got out everything quickly to the UK. Finding the extra touches with the thank you card and additional items was amazing. Thank you! Thank you! Thank you again! 🍓😍❤️
Mint condition as described, well packed and fast shipping. Thanks!
My Grandma had kept the Earthen Ware Strawberry Shortcake mugs for me since I was 2 and gave them to me when she passed. My husband accidentally broke the Raspberry Tart mug, and I was not at all mad since it was a pure accident, but I was absolutely crushed. I wasn't sure if I was going to be able to find a replacement to make the trio whole again, but lo and behold, I found her! Shipping and communication were quick considering it is USPS AND we had snowpocalypse here in the Midwest. The packaging was amazing and I felt like a little girl again when I saw the enclosed sticker and the strawberry tissue paper. Thank you so much for the smiles!
She was packaged well and arrived timely. Super cute addition to my new collection.
Smells exactly like strawberry shortcake. My daughter is thrilled her doll smells again
Sarah! I love everything you sent me in my order! Butter Cookie & Jelly Bear are darling! They and the CareBears are all in impeccable condition. I am always thrilled with how very nice your products are, so clean, never sticky, amazing vintage items. Tidy, appealing packaging job, too, as always. I highly recommend your shop!
I LOVE THIS SHOP!!!!! My items arrived lightning fast and in pristine condition, exactly as described. Even opening the box is so joyful not just because of being excited for my item but because it's packed so well and so pretty and with a little surprise tucked inside. Thank you Dolly Magic. I'm a customer forever!